CVSxUPS

Forget magical sleighs and flying deer. UPS drivers are the ones who REALLY deliver Christmas every year, and they depend on their health to do the job. So CVS stepped in by donating care packages to keep them sick-free all season long. And we found a real friendship between a CVS patient and her UPS driver to share the story. The In-House Agency Forum awarded the campaign a GOLD Creativity Award.

Minute Clinic

Content

We approach content for the brand very intentionally. Many times, briefs asked for “more of the same” with a “just get it done” mindset. But we treated every single brief as a brand new way to not only relay vital information to patients and customers, but also have enough of a POV that it build both consumer trust and a brand.