Forget magical sleighs and flying deer. UPS drivers are the ones who REALLY deliver Christmas every year, and they depend on their health to do the job. So CVS stepped in by donating care packages to keep them sick-free all season long. To do that, we featured a wonderful friendship between a driver and a customer on his route, both of whom had something in common. The world loved it. The In-House Agency Forum thought it was pretty special, too. They awarded the campaign a GOLD Creativity Award.

Need a magical social reminder that CVS can be your best friend during the holidays? You’ve got it.

Let’s face it. Getting healthier may be one of the hardest things known to man. But as they say, the best way to eat a whale is one bite at a time. So we did what any self-respecting healthcare brand would do and celebrated the tiniest victories with people on their roads to “healthier” with a fun social campaign.