Frye has been making boots since before the battle of Gettysburg. But it's come a long way since the early days. We had the pleasure of working with the brand to launch their Spring/Summer and Fall lines for 2015. We transformed a traditional fashion print shoot into a full-blown in-store, web and video look book for each season.
Spring/Summer 2015
Spring 2015 takes place in a girl's beach bungalow, a seedy surf shack, Venice Beach and a bonfire featuring singer-songwriter Jessie Baylin.
Fall 2015
What do you get when you mix Shaft, Starsky&Hutch and Bullitt all in one photoshoot? Our Fall 2015 shoot for Frye Boots. We had fun in the city shooting at a chop shop, in a rooftop pool, and in forbidding alleyways.
