The Landscape
The housing crisis was in full swing. People were losing their homes and needed some serious help. Neighborworks of America offered free counseling and real help to consolidate debt and, in many instances, stay in their homes. The product was a hotline. 1-888-995-Hope.

The Insight
People were very ashamed about their positions, so would do nothing to make their problems better.

The Work
We reminded people that when they're at risk of losing their dreams, Nothing is Worse Than Doing Nothing. This campaign line spread everywhere. It was even quoted in a congressman's speech to urge lawmakers to legislative action.

While we used print, ooh and other media to get our message across, one of the most poignant places to make the point was at people's homes in at-risk neighborhoods. We made paper door hangers that looked like the locks banks use when your home is foreclosed upon.

To further get the point across to people on the brink of losing their homes, we also made a series of radio spots that ran in key markets. This is one of them.