While other mouthwashes are talking about getting close and kissing, we changed the conversation to something new: Courage. Some people have a little. Others have a lot. It's what catapults you onto an empty dance floor. It turns strangers into friends and friends into followers. It helps you make the most of yourself and make an ass of yourself. No matter how much courage you have, Scope is Courage, Encouraged. It freshens your breath and brings every ounce of your bravado out of hibernation. Below is a sampling of all aspects of our award-winning conversation with Scope's consumers.

Hope you liked the work. Some pretty important people really liked it:

Gold at 2013 NY Addy Awards: Digital/Social Media
Scope Courage Encouraged Shortlisted at 2013 Facebook Studio Awards
Scope Courage Encouraged Shortlisted 2013 Graphis Design Competition